The MINI Aceman is our first look at the new MINI design language and its range of next generation cars. This is a bold new step for the brand that leans into both driver experience and digital experience as core to the brand. All of this is wrapped in a minimal design language that is a radically…
MINI USA and the MINI John Cooper Works Team left nothing on the track, or the podium, this weekend at Road America for the fifth race weekend of the 2022 SRO TC America series. After bringing home two victories last month at Watkins Glen International, the team doubled up and captured four first places finishes and one second place finish at Road America….
MINI will be the main sponsor at this year’s gamescom in Cologne. From 24 August to 28 August 2022, the convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world. MINI is the main…
There are plenty of friendly waves to go around on the road today, as MINI USA celebrates both its 63rd birthday and the second anniversary of National MINI Wave to Friends (WTF) Day. Following its creation in 2021, MINI looks to make WTF Day a fixture in the owner community in order to further solidify the longstanding…
The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. This concept car puts the spotlight on the design and technological innovations MINI sees as defining the brandtypical driving pleasure of the future. A purely electric drive, the Charismatic Simplicity…
MINI USA and the MINI John Cooper Works Team celebrated the life of legendary rally driver Paddy Hopkirk, who passed away on Thursday, July 21, 2022, at age 89, with two victories this past weekend at Watkins Glen International. Upon hearing the news of the passing of Hopkirk, who made the iconic red No. 37 Mini Cooper famous with a…
On Thursday, July 21, 2022, British motorsport idol Patrick Barron Hopkirk MBE passed away peacefully in Buckinghamshire. Born in Belfast on April 14, 1933, Paddy – as he was affectionately known – began a fast-paced career as a racing driver in the 1950s. The world of motorsport and the MINI community mourn an important figure…
MINI USA today announces its partnership with Polar Bears International (PBI), the only nonprofit organization dedicated solely to polar bears and Arctic sea ice, to help promote awareness of polar bear conservation efforts in a new campaign for its MINI Electric Cooper SE Hardtop. Offering an EV that stays true to what owners love about MINI, as well as…
MINI TAKES THE STATES (MTTS) 2022, the legendary MINI owners rally hosted by MINI USA, came to a close this past weekend in Greenville, South Carolina after kicking off in Burlington, VT July 9th. The rally featured more than 2,000 MINI owners from across the country driving close to 1,000 MINIs over 1,700 miles of back roads…
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