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TOP 10 REASONS TO BUY A MINI COOPER
1. PREMIUM VALUE & QUALITY
QUALITY YOU CAN FEEL.
It’s a simple test. Open and close the door of any car and you can usually get a good sense of how well built that car is. So don’t be shy. We love it when people slam our doors. Because the moment someone experiences a MINI’s solid feel and precision, they begin to understand our premium difference. Include the fact that we cover all standard maintenance for 3-years or 36,000 miles† and it’s no wonder so many new MINI Owners are thrilled with their purchase. Or that MINI models are among the best in the industry at retaining their value over the long haul.
2. COVERED MAINTENANCE
COMPLIMENTARY SCHEDULED MINI MAINTENANCE.
It comes standard with every new MINI† and is one of the most comprehensive scheduled maintenance programs in its class, covering recommended scheduled maintenance for up to 3 years or 36,000 miles (whichever comes first).
To receive these services at no cost, just schedule an appointment at your authorized MINI Dealer while your MINI is covered by this program. And since all services will be performed by a MINI trained and certified technician, using genuine MINI parts, your car will be maintained to our exacting standards. Which are, admittedly, higher than most.
Engine Oil Services
Brake Fluid Service
Engine Air Filter
Cabin Air Microfilter
3. EXCEPTIONAL SAFETY
HELPING KEEP YOU SAFE AND SOUND.
The real key to driver safety? Avoiding accidents altogether. That’s why a MINI’s world-famous handling and numerous Active Safety features help you steer clear of hazards. And in the rare chance an accident is unavoidable? Your MINI’s predictive brakes, protective frame, airbag system and more are already prepared.
An extremely strong frame reduces body torque and lets the suspension do what it does best – provide super-tight handling. A flex-free frame also reduces squeaks, rattles, vibrations and cabin noise.
Up to 8 front, side-impact, ceiling-mounted, side-curtain and knee airbags monitor collision severity to adjust inflation rates and help protect you and your passengers with as much force as needed. In extreme cases, they’ll stay inflated longer to keep you safe from shattered glass.
AN IIHS TOP SAFETY PICK
The Insurance Institute for Highway Safety has awarded the 2015 MINI Countryman the Top Safety Pick for the fifth year in a row.
AN IIHS TOP SAFETY PICK+
The 2016 MINI Hardtop 2 Door has been named Top Safety Pick+ by the Insurance Institute for Highway Safety when equipped with optional front crash prevention on models built after November 2015.
4. AWARDS AND ACCOLADES
A great car makes a good driver even better. And smarter. And happier. And lots of folks who know their business seem to think MINI is pretty great. From being named European Car of the Century, to recognition for our world-class engines, safety and resale value, you can rest assured your MINI is one of the most distinctive vehicles on the road.
A 2018 IIHS TOP SAFETY PICK.
Enjoy more of every mile in the new 2019 MINI Hardtop 2 Door with optional front crash prevention and new optional LED headlights.
WE WON’T LET IT GO TO OUR HEADS.
We’re always working to make the best cars possible, so we’re honored that in 2017, J.D. Power ranked MINI Cooper “Highest Ranked Compact Sporty Car in Initial Quality.”†
In 2016, MINI was a TOP SAFETY PICK+
IIHS – MINI Hardtop 2 Door models with optional front crash prevention and built after Nov. 2015.
Safety, Social and All Around in 2015
IIHS – TOP SAFETY PICK – MINI Countryman
Automotive Science Group – BEST SOCIAL PERFORMANCE
Automotive Science Group – BEST ALL-AROUND PERFORMANCE
34 Awards for MINI Cooper between 2003 to 2014
From the “North American Car of the Year Award” awarded during the North American International Auto Show in 2003 to Kelley Blue Book’s “10 Coolest New Cars Under $25,000”, you can trust that MINI Cooper will continue winning awards for being one of the best vehicles to buy in the U.S. If you’re curious what other amazing awards MINI has won, please feel free to visit our manufacturer’s site.
5. DRIVER TECHNOLOGY
PREMIUM TECHNOLOGY IN ITS PLACE. AT YOUR FINGERTIPS.
Easy-to-use performance, entertainment and communication technology at your beck-and-call via the intuitive MINI Connected system. Whether you’re trying to plug into the world around you with traffic, weather and location updates, or trying to get away from it all by listening to Spotify® and hammering through different driving modes, you can enhance your ride with the push of a button.
MINI Connected features a high-res 6.5” or optional 8.8” display designed to seamlessly integrate technology into your MINI. Plus, it powers our own innovative tech, like Journey Mate: the ultimate trip-planner app that coordinates your entire drive, integrating real-time traffic, weather, calendar appointments and even help you find gas stations and parking spaces when you need them.
Spotify, Pandora & more
Touch Controller with Handwriting Recognition
Spped Sensitive Volume
6. WORLD FAMOUS HANDLING
DRIVE IT AND YOU WILL UNDERSTAND.
To put it simply, driving a MINI isn’t like driving other cars. It’s why there are thousands of testaments online to its world-famous, razor-sharp handling. Some people equate the incredibly responsive ride to a roller coaster; others, a go-kart. Whatever the truth, it’s the performance most people expect from a high-powered sports car. Sans the hefty price tag.
From the very beginning, MINI took the automotive world by surprise by pushing all four wheels to the corners – which gave every MINI incredibly precise and unparalleled handling.
TWINPOWER TURBO ENGINES
Our world-class engineering team developed an award-winning TwinPower Turbo engine – the perfect complement to a MINI’s world famous handling.
DYNAMIC STABILITY CONTROL
Dynamic Stability Control can help make anyone a better Motorer by automatically applying selective brake pressure or engine power to help you stay in control.
ADJUSTABLE DRIVING MODES
Choose from Sport, Green, or Mid Mode settings to emphasize performance, fuel-efficiency or a perfect balance.
ALL4 ALL-WHEEL DRIVE.
Both the MINI Countryman and MINI Clubman offer available ALL4 all-wheel drive that has less than 1/10 second response time thanks to integration with our Dynamic Stability Control system.
MAJOR IN VELOCITY.
Want to experience the ultimate in a MINI’s legendary handling? Leave some rubber on the track at the MINI Performance Driving School, where professional instructors teach stunt driving, competitive autocross and more. You’ll go home with an increased heart rate—and more than a few new tricks.
7. ICONIC DESIGN
TAILORED TO FIT.
There are few vehicles on the road (or track) as recognizable as a MINI. For what began as brilliant solution to a global oil crisis soon morphed into an international sensation, perfectly capturing the relentless spirit and optimism of contemporary culture. Decades later, our size and tastes have grown up a bit, with larger models and more sophisticated materials and finishes. With the ability to customize, your MINI will be your own.
DESIGNING THE MINI CLUBMAN
Anders Warming, head MINI Design, discusses the inspiration and collaboration that goes into designing a new MINI.
A wide selection of top-shelf upholstery and interior finish options – from handcrafted wooden surfaces and trim, to customizable door bezels, leather steering wheels and ambient lighting with 255 available color tones.
BRILLIANT USE OF SPACE
A few of our most important features – the transverse engine and famous wheels-at-the-corner layout – are solutions we invented over 50 years ago to create more interior passenger room. Add the hardtop’s “plant-on roof” and people are consistently shocked at just how spacious the inside of a MINI actually is, with a handful of our tallest owners (one is a full 7-feet) swearing that a MINI is actually one of the only cars that can comfortably accommodate their exceptional height.
CONTRASTING ROOF & MIRRORS
Our iconic contrasting roof and mirrors were originally invented to help us stand out from the pack in races. Today, this same design touch helps you stand out from the herd of uninspired motorers.
Intricate wheels, premium leather upholstery, textured dash surfaces, and a striking new body color. MINI Yours options are the most authentic way for individualists to give a remarkably custom touch to their MINI Hardtop.
8. SURPRISING SIZE
MORE ROOM THAN YOU EXPECT. GUARANTEED.*
Almost without fail, people unfamiliar with us are shocked at how spacious the inside of a MINI really is. But we’ve been performing this magic trick for over 50 years. Because innovations we introduced in 1959 for the Classic Mini, such as turning the engine sideways and our famous wheels-at-the-corners layout, were actually invented for the sole purpose of creating as much passenger room as possible.
Of course, another way to create more space is to ignore the naysayers and grammar police and simply build a bigger MINI. Or two. Which is exactly what we did with the MINI Countryman and the MINI Clubman.
*Claim only valid for people who have never actually sat inside a MINI before.
GENEROUS CARGO SPACE
One of our most spacious models, the MINI Clubman boasts a staggering 47.9 cubic feet of boot space with the rear seats folded down. And even our smaller models have adjustable seats and floor panels to accommodate the entire family’s luggage.
It may come as a surprise that three of our models comfortably seat five people, while the rest easily seat four. By pushing the wheels to the corners and mounting the engine transversely, we’ve created the maximum interior space possible.
Because of how every MINI is built, the boot seems to almost inexplicably open up. In many of our models, the back seats both fold and split. Add that to our adjustable floor panels and storage accessories? You have dozens of solutions to your packing needs.
9. THE BEST OWNERS EVER
MINI OWNER CLUBS
One surprising feature of a MINI? The instant camaraderie you feel with fellow Owners. And with MINI Owner Clubs all around the country, it’s easy to find a group of fun-loving Owners organizing rallies, charity drives and all sorts of different events. So find a club near you and drive in good company.
For a full list, visit our manufacturer’s site for a list or search for a MINI Owners club near you!
10. 60 YEARS OF MOTORING
THE (SHORT) STORY OF MINI.
Over 60 years of motoring have added up to hundreds of innovations and checkered flags, millions of models on the road, legions of devoted fans and one International Car of the Century award. Let’s start from the beginning.
A FAMILIAR DILEMMA.
The year was 1957, and in post-World War II England the Suez Crisis had sent fuel prices soaring, leading many to start wondering if the large, gas-guzzling vehicles of the day made much sense.
A CAR BUILT FOR EVERYONE.
So Sir Leonard Lord of the Morris Company issued his top engineer, Alec Issigonis, a challenge: design and build a small, fuel-efficient car capable of carrying four adults, within economic reach of just about everyone. As fate would have it, the challenge of fitting so much function into such a small package inspired a couple of historic innovations.
REINVENTING THE WHEELS.
The two most important innovations Issigonis came up with were to create more room in the cockpit: pushing the wheels all the way out to the corners and turning the engine sideways giving the car more stability in tight turn and more passenger space on the inside. The world had never seen a car quite like it. And when the first Mini launched in 1959, the public was a bit baffled.
THE SPIRIT OF THE STREETS.
Soon enough, people began to recognize that the Mini was not merely a car. The unique combination of classic British style in a low-cost, small size, fun and nimble package came to symbolize independence and spontaneity. The very essence of the youthful 1960s culture.
A CULTURAL PHENOMENON.
One of the most remarkable elements of the Classic Mini’s popularity was how its infectious spirit transcended traditional class barriers. From hipsters and mods to milkmen, rock stars and royalty to rally racers. Everyone could have efficiency, fun and freedom, motoring in a Mini.
A THRILL RIDE.
It soon became apparent that, while intended to create more passenger room, Issigonis’s numerous layout innovations also helped make the Mini a standout performance car. Wheels at the corners meant a wide, go-kart stance and nimble handling. And the transverse engine kept weight over the front tires, helping provide great balance and grip.
BIRTH OF A RACER.
It was 1961 when the humble little people-mover fell into the hands of British racing legend John Cooper. A more powerful engine, bigger brakes and a few tuning tweaks later, the Classic Mini Cooper 997 was introduced. And a rally demon was born.
A GIANT KILLER.
Before long, the nimble little Classic Mini was outracing and outlasting the larger, more powerful, but clumsier sedans of the day. Visits to the winner’s circle became a regular event as Mini chalked up numerous international race wins – including 3 at the prestigious Monte Carlo rally from 1964 to 1967.
In addition to being exhilarating to drive, owners loved how easily their Mini became an extension of themselves. A dynamic expression of their individuality and a personality-packed sidekick that was always up for a bit of spontaneous fun.
By 1969, over 2 million Mini had been sold around the world. Pickup and station wagon versions were introduced and all were incredibly durable – whether rallying or doing the daily errands. Owners knew they could depend on their Mini to get the job done. And inspire smiles the entire time.
AMERICA WOULD HAVE TO WAIT.
By 1977, the Classic Mini’s popularity had truly taken off around the world with over 4 million cars sold in each corner of the globe. Sadly, Americans never quite got the chance to catch the fever since new emissions regulations in the late 1960s forced Mini to give up its U.S. green card.
EUROPEAN CAR OF THE CENTURY.
Fast forward to 1999. Over 5 million Classic Minis had found happy homes around the world leading a panel of 130 international automotive journalists to vote Mini “European Car of the Century.” In fact, only Ford’s Model T received more votes for the global title.
THE NEXT EVOLUTION.
In October of 1999, just a few days before the final Classic Mini rolled off the production line, the concept for a new MINI is unveiled at the Paris Auto Show. The distinctive design and personality is immediately recognizable. But it’s clear that the new model has also taken a healthy dose of automotive steroids.
MORE THAN JUST A CAR.
Taking the 2003 North American Car of the Year Award, the general public and auto enthusiasts alike find the new MINI hard to resist. Invoking smiles and curiosity everywhere they go, new owners quickly discover just how much fun a MINI can be. Owners personalize their MINIs to their hearts’ content and form motoring clubs all across the country.
FEISTIER THAN EVER.
Like their notorious predecessors, all new MINI models share the same great performance DNA. Updated with modern performance features and a committed passion for racing, the MINI Motorsport teams are once again taking tracks (or, in the case of the World Rally Championship and Dakar Challenge, dirt roads and deserts) by storm. The newest to represent our racing heritage is the MINI John Cooper Works Team, who wield a pair of the most powerful MINI models ever built – the John Cooper Works Hardtop 2 Door.
A MINI FOR EVERYONE.
Since the Hardtop burst onto US roadways in 2002, the public’s appetite for MINI has grown along with the MINI lineup. The expanding family includes available ALL4 all-wheel drive, three models with more seating and four doors, spirited two-seaters, topless motoring – and a new era of sophisticated technology and high-end interiors.
THE NEXT 60 YEARS?
Around the world, the MINI phenomenon has been reborn. Proof that great fuel efficiency, an almost limitless range of customization, incredibly tight handling and an undeniably cheeky personality are truly timeless qualities. Most recently, we’ve added the spacious and sophisticated MINI Clubman, and the powerful John Cooper Works Hardtop 2 Door – proving that there are still more boundaries to push and horizons to chase. With beta programs and partnerships like the 100% electric, zero-emissions MINI E, we’re excited to find out what adventures are in store for the next 60 years.