AMAZON SWEEPSTAKES WINNER TAKES FIRST DELIVERY IN THE US OF ALL NEW BATTERY ELECTRIC MINI COOPER SE
MINI USA announced that the winner of the Amazon 12 Days of Deals holiday sweepstakes took delivery of the first MINI Cooper SE electric vehicle last week at MAG MINI of Dublin just outside of Columbus, Ohio. Through a partnership with Amazon, the MINI Cooper SE was featured in the 12 Days of Deals holiday sweepstakes in December 2019. Columbus-area chiropractor, Adam Solomon, was the lucky winner out of more than 250,000 sweepstakes entries.
After overwhelming interest in the new MINI Electric over the past few months, including down payment reservations on more than half of the units allocated for the U.S. market and more than 18,000 hand raisers, the 2020 MINI Cooper SE arrived at U.S. showrooms over the weekend with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & Handling fee.
“There is a lot of excitement and buzz around the new MINI Electric from our customers, dealers and our team,” said Michael Peyton, Vice President, MINI of the Americas. “We look forward to showing customers around the U.S. how fun it is to drive an affordable, premium EV like the MINI Electric.”
The Cooper SE makes electric mobility more “MINI” by maintaining authentic attributes of design, handling, and fun that are found in every MINI model. The MINI Cooper SE harkens back to the mission of the very first Mini developed by Sir Alec Issigonis in 1959 – to develop a creative solution for a highly efficient car with a small footprint that was fun to drive, and accessible to the masses.